Our Philosophy

We are outdoor destination architects. We design blueprints that account for the entire community ecosystem, where visitors and residents, downtown places and wild spaces, outdoor recreation and economic vitality are deeply connected. Our systems-based approach is intentional, measurable, and designed for long-term use.

We Connect the Dots

Destinations thrive as connected ecosystems. We plan for the full network: tourism, outdoor recreation, public lands, infrastructure, and the local economies that depend on them.

We Champion Inclusion and Access

Accessibility is a design principle, not a compliance requirement. We plan for residents and visitors alike, ensuring destinations work for everyone who shows up, regardless of ability.

We Reimagine Tourism's Purpose

Tourism and outdoor recreation should strengthen what communities value, not strain it. We help shift the center of gravity: from extraction to investment, from passing through to giving back.

We Turn Plans into Practice

Plans alone don't drive change. Our TIS Impact Modeling™ translates strategic goals into practical operations that communities can implement, measure, and adapt over time.

Our Team

TIS-Impact Services is a senior-led practice with direct principal involvement on every project, supported by a network of specialists matched to the technical requirements of each engagement.

Bobby Chappell

President, Founder

Andy Williamson

Senior Strategiest

TIS was founded by Bobby Chappell, a conservation biologist turned destination strategist with more than 25 years of experience bridging public land management, nature-based tourism, and sustainable community development.

Andy Williamson is a nationally recognized leader in outdoor economic development, helping communities translate outdoor assets into coordinated systems, funding strategies, and long-term impact.

Strategic Partners

TIS has strategic partnerships with firms offering best in class branding, creative design, and marketing services; master planning for parks and recreation; and landscape architecture services.